Trend Report 2009/2010
Marie-Luise Lorenz, Christian Menkens, Nikolaus Konrad (eds.)
CDTM, München, 2009
382 p., XXVII
The demand for energy in today’s world is ever increasing. At the same time, fossil resources are rapidly depleting and the climate change that was long regarded as nothing but a scientific theory has become an accepted fact. This situation creates one of the greatest challenges of present times.
Energy efficiency is a must at all levels, a transition to renewable energy sources must take place and greenhouse gas emissions have to be reduced. The push towards sustainable energy supply includes a decentralized, intelligent energy distribution system that will rely heavily on communication and information technology.
Most major economies are sponsoring the modernization of energy distribution grids with significant amounts of money.
Especially the young generation faces these challenges and opportunities to shape a world with clean and sustainable energy supply for the generations to come. This report targets this complex and multi-faceted subject and identifies trends with respect to technological, business and market opportunities as well as law and politics. Students have developed five business ideas based on the trends identified. It is the fresh and unbiased thinking shown in business ideas that can help pave the way for the transformational change ahead.