The three core courses at CDTM aim at providing the students with the relevant skillset to become innovators of the future.
They focus on
- Trend research and ideation of business ideas
- New product development and prototyping
- Consulting on a strategic endeavor
Trend research and ideation of business ideas
Within seven weeks of the semester break, students analyze the trends on a given topic of high strategic relevance. Based on these trends, students create scenarios of the future and come up with innovative products and services. Throughout the course of the seminar, students are supported by intensive coaching sessions and lectures on topics such as scenario planning and ideation as well as presentation skills and teamwork. The results of the course are published in the form of a book, the Trend Report. Past report topics include e.g. Urban Mobility and Smart Grids.
Managing Product Development
New product development and prototyping
The Managing Product Development course, MPD in short, a second core course, includes the conceptualization, the development and the prototyping of new products and services. For one semester students work in interdisciplinary teams of five students and conduct user need studies, develop product concepts and build prototypes, while handling the management of the project. The highlight of the course is the Design Fair, where the student teams present their results. Previous projects included „Griddle“, a software solution which uses gamification to motivate office employees to act responsibly regarding their use of energy.
Consulting on a strategic endeavor
Teams of three to four students take on the roles of consultants for one term and assist a company on strategic business decisions. They work closely with CEOs of high-tech companies and startups while simultaneously being coached by experienced professional consultants.
In the past, students have introduced an innovative business strategy for Wooga, which enables the gaming company to cross-link Facebook games and thereby save advertising expenses.