Entrepreneurship Laboratory

The e-Lab (Entrepreneurship Laboratory) facilitates the exchange of innovative ideas and concepts between students and practice partners, which can be multinational corporations, startups or public institutions. The course was initiated by CDTM students inspired by an MIT format and has been developed further ever since. E-Lab puts students in the situation to act as a jury or as entrepreneurs: they have to critically assess entrepreneurial concepts, conduct analyses and come up with well-informed quantifiable recommendations for entrepreneurial decisions.

Course structure

The student teams work together with the top management of high-tech start-ups or innovative intrapreneurship departments of larger companies (Business Development, Strategic Development) and gain hands-on experience in starting and managing a new venture. The projects carried out by the student teams are of strategic importance and deal, for example, with pricing strategies, competitor analysis, financing, market entry, internationalization, etc.

Besides the project work (1 day / week) the course comprises weekly lectures and discussion sessions as well as regular coaching sessions. The weekly sessions cover a variety of issues, such as marketing with scarce resources, financing a new venture, legal issues etc.

Upon completion of the course, students will have acquired meaningful competences with regard to managing an external partner, structuring abstract problems, critical and precise assessment of entrepreneurial concepts and professional communication. Competences from previous courses are reapplied and deepened (teamwork, feedback culture, presentations, project management).

  • "For a high-tech startup like Wooga, the CDTM provides an ideal organizational framework for entrepreneurial projects. It was of great benefit for Wooga to work with the interdisciplinary teams from the e-lab, but it was the students' high level of motivation, dedication and talent that impressed us most."
    Jens Begemann
    Jens BegemannWooga

Project Examples

Audience Driven Game Design

Four students analyzed different player types of free2play games, as they differ in the reward they are looking for and the type of games they like. They derived a framework on how to assess and compare games and developed an automated toolkit which allows Wooga’s game teams to easily evaluate audience driven game design.
Check out Wooga’s blog article on the project