The Design Fair is the final and main event of the Managing Product Development (MPD) course. After 14 weeks of development and market research, the student teams present their working prototypes and the underlying business concept in front of their project partners, supervisors, fellow students and guests in a showroom-like setting. Each team designs and creates its own booth where attendants can get in touch with students to try out their prototypes and discuss their product idea. The Design Fair therefore serves as both a get-together of people interested in innovative products and a first reality check for the teams' results.