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% Creation date: 2013-06-19
% Creation time: 12-09-59
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@Article { LorenzvS2009,
   title = {Behavioral Targeting - Die richtigen Kunden in Kontakt mit dem Unternehmen bringen},
   journal = {Marketing Review St. Gallen},
   year = {2009},
   volume = {28},
   number = {6},
   pages = {24-30},
   author = {Lorenz, Marie-Luise and von Oheimb, Claudia and Schoegel, Marcus}
}

@Article { DouglasLv2009,
   title = {Pre-Kommunikation im Internet - Der BMW X1 trifft Kunden im Social Web},
   journal = {Marketing Review St. Gallen},
   year = {2009},
   volume = {28},
   number = {4},
   pages = {11-15},
   author = {Douglas, Tony and Lorenz, Marie-Luise and von Oheimb, Claudia}
}