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@Thesis { Lauth2007,
   title = {Eine empirische Untersuchung des Leading Edge Status anhand der BMW M3 Nutzer Community},
   year = {2007},
   note = {Supervised by Philip Mayrhofer},
   school = {Ludwig-Maximilians-Universitaet Muenchen, Munich School of Management},
   type = {Diploma Thesis},
   author = {Lauth, Thomas A.}
}