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References

Contributions to collections:

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Uwe Sandner, Jan Marco Leimeister, Eva-Maria Kern and Helmut Krcmar
A Framework for Conceptual Case Studies for RFID-based B2C-Solutions
In G.Q Huang T. Blecker and F. Salvador, editor, RFID in Operations and Supply Chain Management: Research and Applications Volume 6 of Operations and Technology Management
Chapter -, page 69-90.
Publisher: Erich Schmidt Verlag, Berlin
2008
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Jan Marco Leimeister, Uta Knebel, Uwe Sandner, Eva-Maria Kern and Helmut Krcmar
Strategic Importance of RFID - Empirical and Conceptual Insights
In G.Q. Huang T. Blecker and F. Salvador, editor, RFID in Operations and Supply Chain Management: Research and Applications Volume 6 of Operations and Technology Management
Chapter -, page 413-432.
Publisher: Erich Schmidt Verlag, Berlin
2008

Theses:

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Marie-Luise Lorenz
The Effectiveness of Video Portals for Marketing Communications
Diploma Thesis
Technische Universitaet Muenchen, Fakultaet fuer Wirtschaftswissenschaften,
2008
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