Publications
References
Articles: | |
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Behavioral Targeting - Die richtigen Kunden in Kontakt mit dem Unternehmen bringen
Marketing Review St. Gallen,
28(6):24-30
2009
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Pre-Kommunikation im Internet - Der BMW X1 trifft Kunden im Social Web
Marketing Review St. Gallen,
28(4):11-15
2009
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Books: | |
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E-Energy
In , and , editor,
Volume 19
of CDTM Trend Report
Publisher: Center for Digital Technology and Management, Munich,
2009
ISBN: 978-3-9812203-5-3
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Technologies and Services in the Light of Demographic Changes
In , and , editor,
Volume 17
of CDTM Trend Report
Publisher: Center for Digital Technology and Management, Munich,
2009
ISBN: 978-3-9812203-3-9
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The Future of Social Commerce
In and , editor,
Volume 15
of CDTM Trend Report
Publisher: Center for Digital Technology and Management, Munich,
2009
ISBN: 978-3-9812203-1-5
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The Future of the Web and its Value Creation for Telcos
In and , editor,
Volume 16
of CDTM Trend Report
Publisher: Center for Digital Technology and Management, Munich,
2009
ISBN: 978-3-9812203-2-2
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The Service Centric Car in 2020
In , and , editor,
Volume 18
of CDTM Trend Report
Publisher: Center for Digital Technology and Management, Munich,
2009
ISBN: 978-3-9812203-4-6
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Conferences: | |
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Social influence, network effects and the adoption of products
User and Open Innovation Workshop
June
2009
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The impact of market environment and competition on the success of developers on platforms
User and Open Innovation Workshop
June
2009
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Towards a Context Aware Mobile Community Application Platform
6th International Conference on Information Technology : New Generations (ITNG 2009)
April
2009
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A Mobile Application to Support Phatic Communication in the Hybrid Space
6th International Conference on Information Technology : New Generations (ITNG 2009)
April
2009
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Agents of Diffusion. Insights from a Study of Facebook Users
42 Hawai'i International Conference on System Sciences (HICSS-42)
January
2009
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