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Journal Articles, Working Papers, Reports

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References
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Marie-Luise Lorenz, Claudia von Oheimb and Marcus Schoegel
Behavioral Targeting - Die richtigen Kunden in Kontakt mit dem Unternehmen bringen
Marketing Review St. Gallen, 28(6):24-30
2009
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Tony Douglas, Marie-Luise Lorenz and Claudia von Oheimb
Pre-Kommunikation im Internet - Der BMW X1 trifft Kunden im Social Web
Marketing Review St. Gallen, 28(4):11-15
2009
pdf
Helmut Krcmar and Mark Bilandzic
Embedded Systems - Threats and Opportunities for Telecommunication Providers
Technology Radar Feature Paper
Document number: I/2009
Deutsche Telekom Laboratories
2009
http://www.cdtm.de/filead...ature_Paper_web_final.pdf
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